PERFIK CIRCO started with a conversation between me, my brother, and my dad - who had just come home after being incarcerated since I was three years old.

He told us about a group of friends inspired to be a “Perfect Circle.” and at that moment, I asked him: “Can I make that my brand name?”

He said yes.

Being from New Orleans, I asked myself: “How can I make my brand stand out?”

Then it clicked.

In New Orleans, we don’t pronounce perfect the “correct” way we say "PERFIK".

And I spelled CIRCO with an "O" because the “O” at the end reminds us of an actual circle.

Then came the slogan in a Taco Bell Drive Through with my mom: “Strive to be PERFIK including the ones in your CIRCO.”

Not long after, sitting in a Taco Bell drive-thru with my mom, the slogan came to me:

“Strive to be PERFIK including the ones in your CIRCO.”

PERFIK CIRCO exists to inspire bold, authentic self-expression and collective growth empowering individuals to strive to be PERFIK within themselves and their Circo.

Our mission is clear:

“We inspire individuals to strive to be PERFIK within themselves and others, knowing that Together We Win.”